Creating Behavior Change in the Workplace (Part 2) — The Myth of Rational Behavior
The Myth of Rational Behavior. Employees don't behave rationally when it comes to behavior change. At an intellectual level, they may understand the rationale and the benefits of a change and even feel excited about it. But when they get back to their daily work, satisficing takes over and their good intentions are outweighed by old habits, the comfort of the known, the effort required to overcome unanticipated hurdles and a sense that the old way is “good enough.” If you want employees to do things differently, you have to make the new behavior the path of least resistance.